About - Effectivate

About Effectivate

Who are we?

Effectivate was founded by a small dedicated team, which shared the aim of developing a product that enables brain training in a pleasant, professional, and challenging manner.
Here at Effectivate, we believe in our ability as human beings to actively improve our quality of life by developing positive brain-training habits. We believe these can be accomplished through our unique cognitive training which contributes to memory retention.

The brains behind your brain training

Prof. Sarit Kraus

A world-renowned expert in machine learning, Prof. Kraus leads research in artificial intelligence and robotics at Bar-Ilan University.

Gil Suzin, Ph.D.

A specialist in clinical neuropsychology, Dr. Suzin specializes in cognitive and memory rehabilitation and holds a Ph.D. in psychology.

Mor Nahum, Ph.D.

An expert in brain training development and research, Dr. Nahum holds a Ph.D. in brain science and is head of the neuro-therapy lab at the Hebrew University.

Eran Katz

An author of several best-sellers including “The Perfect Memory”, Eran is also a Guinness world record holder in the field of memory techniques.

Our team

Sounds interesting?

Testimonials

“Thank you Effectivate – you helped me regain my confidence in myself”

Yaeli Wolenitz

"Since I’ve started I’ve improved my memory abilities and my reaction time”

Michal Shepher

"Thank you for the support and the challenges you pose. I definitely feel an improvement”

Irit Gazit

After training for a few months I feel a lot of improvement in my concentration ability, reaction time, tasks and everyday skills.

Einat Elhasid

"It’s important to me to maintain cognitive fitness, to improve my memory and its abilities. I really feel like I've improved and truly reached my goal. I feel that my concentration day to day has improved tremendously.

Tziki Adler

"Thank you to the Effectivate team, for convincing me to join the program. The exercises are diverse, colorful, challenging and require real effort and concentration.”

Riki Glaz

"The practice makes me “sweat” just like my everyday walk. Effectivate is highly recommended"

Hadas Amitay