About - Effectivate

About Effectivate

Who are we?

Effectivate was founded by a small dedicated team, which shared the aim of developing a product that enables brain training in a pleasant, professional, and challenging manner.
Here at Effectivate, we believe in our ability as human beings to actively improve our quality of life by developing positive brain-training habits. We believe these can be accomplished through our unique cognitive training which contributes to memory retention.

The brains behind your brain training

Prof. Sarit Kraus

Leading artificial intelligence and robotics research at Bar-Ilan University A world-renowned expert in machine learning

Gil Suzin, Ph.D.

Ph.D. in Psychology A clinical neuropsychologist specialist Specializes in cognitive and memory rehabilitation

Mor Nahum, Ph.D.

Ph.D. in Brain Science,
Head of the neuro-therapy lab at the Hebrew University
An expert in brain training development and research

Eran Katz

A Guinness world record holder in the field of memory techniques, An author of several best-sellers including “The Perfect Memory

Our team

Adi Lavi

Marketing Director

Shai Granot

CEO & Co-founder

Yael Gilutz

CPO & Co-founder

Anna Izoutcheev

Senior Games Architect

Idan Talsnik

Head of sales

Ben Katz

Customer Success Manager

Eitan Fitusi

CTO

Keren Avirame

CSO

Testimonials

“Thank you Effectivate – you helped me regain my confidence in myself”

Yaeli Wolenitz

"Since I’ve started I’ve improved my memory abilities and my reaction time”

Michal Shepher

"Thank you for the support and the challenges you pose. I definitely feel an improvement”

Irit Gazit

After training for a few months I feel a lot of improvement in my concentration ability, reaction time, tasks and everyday skills.

Einat Elhasid

"It’s important to me to maintain cognitive fitness, to improve my memory and its abilities. I really feel like I've improved and truly reached my goal. I feel that my concentration day to day has improved tremendously.

Tziki Adler

"Thank you to the Effectivate team, for convincing me to join the program. The exercises are diverse, colorful, challenging and require real effort and concentration.”

Riki Glaz

"The practice makes me “sweat” just like my everyday walk. Effectivate is highly recommended"

Hadas Amitay