About Effectivate

Nice to Meet You

Effectivate was founded by a small dedicated team, which shared the aim of developing a product that enables brain training in a pleasant, professional, and challenging manner.
Here at Effectivate, we believe in our ability as human beings to actively improve our quality of life by developing positive brain-training habits. We believe these can be accomplished through our unique cognitive training which contributes to memory retention.

Challenging cognitive training to strengthen memory

With life expectancy rising, the number of people diagnosed with age-related diseases, such as dementia, is constantly rising. Studies have shown that cognitive training may significantly reduce dementia risk. Scientific findings show that brain training can strengthen neural networks related to cognitive capacities, and as such aid in the prevention of mental decline with age. People who actively train and develop their mental capacities are expected to have a longer and healthier life expectancy, as well as a lower risk of disease, falls, and accidents. Through versatile cognitive training by Effectivate, you can preserve and strengthen various cognitive abilities, such as memory, attention, reaction time, etc.

The minds behind

The team

shai-effectiavte
Shai Granot
CEO & Co-founder
אנה איזוצ_ייב מנהלת מדעית ומייסדת שותפה
Anna Izoutcheev
Scientific Director & Co-Founder
team_0003_לירון_אתר
Liron Schechter
COO
eitan
Eitan Fitusi​
CTO
יול אלון מנהלת פרויקטים
Yul Alon
Project Manager
ליאת מאור מנהלת מחלקת שיווק
Liat Maor
Head of Marketing
סהר ברכה מנהל מחלקת מכירות
Sahar Bracha
Sales Manager
טל רוטמן מנהל מחלקת מכירות
Tal Rotman
Sales Manager
3460a185-15d4-42f7-aa13-c2cc8c23176b-removebg-preview
Iris Razmovich
HR Manager
liron
Liron Zelinger
Customer Success Manager
Tai-Tzarfati
Tai Tzarfati
Business Development