About Effectivate

Nice to Meet You

Effectivate was founded by a small dedicated team, which shared the aim of developing a product that enables brain training in a pleasant, professional, and challenging manner.
Here at Effectivate, we believe in our ability as human beings to actively improve our quality of life by developing positive brain-training habits. We believe these can be accomplished through our unique cognitive training which contributes to memory retention.

Challenging cognitive training to strengthen memory

With life expectancy rising, the number of people diagnosed with age-related diseases, such as dementia, is constantly rising. Studies have shown that cognitive training may significantly reduce dementia risk. Scientific findings show that brain training can strengthen neural networks related to cognitive capacities, and as such aid in the prevention of mental decline with age. People who actively train and develop their mental capacities are expected to have a longer and healthier life expectancy, as well as a lower risk of disease, falls, and accidents. Through versatile cognitive training by Effectivate, you can preserve and strengthen various cognitive abilities, such as memory, attention, reaction time, etc.

The minds behind

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Sarit Kraus

computer science Prof.

A world-renowned expert in machine learning. Prof. Kraus leads research in artificial intelligence and robotics at Bar-Ilan University.

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Mor Nahum

Brain science Prof.

An expert in brain training development and research, Dr. Nahum holds a Prof. in brain science and is head of the neuro-therapy lab at the Hebrew University.

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Gil Suzin

Clinical neuropsychologist Ph.D

A specialist in clinical neuropsychology, Dr. Suzin specializes in cognitive and memory rehabilitation and holds a Ph.D. in psychology.

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Eran Katz

Writer and Guinness record holder

An author of several best-sellers including “The perfect Memory”, Eran is also a Guinness world record holder in the field of memory techniques.

The team

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Shai Granot
CEO & Co-founder
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Anna Izoutcheev
Scientific Director & Co-Founder
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Liron Schechter
COO
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Eitan Fitusi​
CTO
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Yul Alon
Project Manager
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Liat Maor
Head of Marketing
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Sahar Bracha
Sales Manager
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Tal Rotman
Sales Manager
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Iris Razmovich
HR Manager
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Avi Frost
Customer Success Manager

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