Eeffictivate (“Effectivate”, “we”) is committed to maintaining the privacy of its users (“user”, “you”). The following information describes how Effectivate collects and processes information about you when you use our service through our website (the “Website”).
Effectivate provides an innovative platform, which combines digital exercise with artificial intelligence to create a designated personal cognitive training plan. We enable our users to strengthen their memory skills and develop their brains to their fullest potential (“service”).
Information from which you can be personally identified may also be collected, including but not limited to your name, address, email address, telephone number and the location of the computer through which you used the Website (hereinafter: “Personal Information”). Personal Information shall be collected only if received voluntarily from you, including, without limitation, in the following methods:
If you wish to use Effectivate’s services, you may contact us via the Website by submitting your name, phone number and email address and we will create an account for you (“Account”). After creating your Account, you will be required to choose a username and password that will enable your secured access to it.
When you wish to access your Account and use our service, you will be provided with a questionnaire regarding all the information we need to be able to create you your own cognitive exercise program. The information you will be requested to provide may include some health information and various habits you have, though we will only collect the information that you will chose to share with us.
We will collect your payment details to be able to provide you with our service. Such details will be kept secured and shall only be used for the purpose of the provision of the service.
If you wish to contact us regarding any issue you may encounter with the Website or the service, we will collect the Personal Information included in your enquiry to be able to provide you with the support you require.
Use of Information
We use the Personal Information we collect from you for a range of different business purposes according to different legal bases of processing. We may use or process your Personal Information for the following purposes. One or more purposes may apply simultaneously.
We process the Personal Information where it is necessary for the adequate performance of the contract for the provision of our services.
We process this information in light of our legitimate interest in improving the Website and the service, to allow our users to have the best experience.
We process this information in light of our legitimate interest in improving our service by discovering new practices and promoting innovation in the field.
We may use your information to detect and prevent fraud, abuse and security incidents in the following ways;
We process this information in light of our legitimate interest in improving our Website and service and enabling our users to browse in a secure environment.
We process this information in light of our legitimate interest to personalize your experience and customize our content.
Disclosure of Information and Transfer of Data
Third parties may be given access to your Personal Information when it is necessary to provide you with the services you requested to receive, or when such third parties are required to perform tasks on our behalf. We may share your Personal Information with our affiliates, subsidiaries or any third party companies and individuals to facilitate our services or any portion thereof, such as marketing, data management or maintenance services. In particular, we share your information with a cloud service provider, which enables us to save your data in a highly secured manner. We may also share your information with analytics service providers for analytics services. Such analytics service providers set their own cookies or other identifiers on your computer, through which they can collect information about your usage of our Website. This helps us compile aggregated statistics about the effectiveness of our Website and service.
We may also transfer your information, including Personal Information, in connection with a corporate merger, consolidation, the sale of related assets or corporate division or other fundamental corporate changes. Furthermore, information about you may also be released in order to comply with any valid legal inquiry or process such as a search warrant, subpoena, statute or court order. We will also release specific information in special cases, such as if you use the Website or the service to perform an unlawful act or omission or take any act or omission that may damage Effectivate, its property and goodwill, or if there is an attempted breach of the security of the Website or a physical or property threat to you or others. The authority supervising such activities is the Israeli Privacy Protection Authority, and you have the right to file a complaint to it or any other relevant supervisory authority.
You have the right at any time to request to access or modify your information.
In some jurisdictions, in particular, those located within the European Union (the “EU“) or within the European Economic Area (the “EEA“), you may be afforded specific rights regarding your Personal Information. Subject to such eligibility, you may have the following rights to:
Generally, with regard to information collected on our Website, Effectivate is a “Data Controller”. Therefore, if you wish to exercise the above mentioned rights, please contact us, and we will make our best efforts to fulfill your request. If you wish to file a request regarding any of the above, you may contact us at: firstname.lastname@example.org.
We may use “cookies” and/or other technologies or files (collectively, “cookies”) to identify how visitors make use of this Website. This aggregated tracking information may be used to help us improve and enhance the Website experience for all of our visitors. In addition, cookies are used for adjusting the Website to your personal preferences. Cookies contain information such as the pages you visited, the length of time you stayed on the Website, the location from which you accessed the Website and more. If you would prefer not to have cookies stored on your computer, you may modify your browser settings to reject most cookies, or manually remove cookies that have been placed on your computer. However, by rejecting the cookies, you may be unable to fully access the offerings on this Website. To find out more about cookies, visit www.allaboutcookies.org.
Opt In or Opt Out
You are always in control of your data, and if you choose to receive information from us, or others, you can change your mind later. If, at any time, you would like to stop receiving such information or opt out of a feature, you may notify us by writing to email@example.com. You should be aware, however, that it is not always possible to completely remove or modify information in our databases and servers, although we will always make reasonable efforts to do so upon your request.
Links to Other Websites
Generally, Effectivate does not retain information longer than necessary to provide its services and for its reasonable business and lawful needs. If you withdraw your consent to us processing your data, we will erase your Personal Information from our systems, unless the data is required for Effectivate to establish, exercise or defend against legal claims or it is necessary for the performance of the requested services.
The service is not intended for children under the age of 18. We do not, knowingly or intentionally, collect information about children who are under 18 years of age.
IF YOU ARE UNDER THE AGE OF 18 YOU MAY NOT USE THE SERVICE, UNLESS PARENTAL CONSENT IS PROVIDED ACCORDINGLY
Governing Law and Jurisdiction
This page was updated on August 8, 2021.